University of Massachusetts Amherst
Graduate Student, Marketing
Ph.D. Student
Isenberg School of Management
About
Preliminary research interests include:
Consumer Behavior, Corporate Social Responsibility/Sustainability, Marketing Communications, Brand Management (Brand Loyalty/Equity), International Marketing, Decision Theory/Heuristics (e.g. Elaboration Likelihood Model), Need Theory, Consumer Packaged Goods, Coffee, Nordic & Western European Business Models
Saint John's University
M.B.A., International Business, minor in Marketing
2006 – 2008
Relevant Courses:
• Executive-in-Residence Program – Client-Sponsored Consulting Projects (Spring 2008)
KPMG LLP
+ Developed strategy to establish KPMG as thought-leader on convergence of International Financial Reporting Standards with U.S. Generally Accepted Accounting Principles
+ Created balanced-scorecard metrics to measure progress of strategy implementation
Goodwill Industries of Greater New York and Northern New Jersey, Inc.
+ Advised non-profit organization on economically sustainable and portable business model based on SWOT analyses, linking both retail and service operations
+ Identified new environmental and social service outreach opportunities within business model
• Seminar in Global Finance, London, England (May 2007)
• Seminar in International Business
• International Marketing
• Contemporary Marketing Strategies
• Advertisement Management
• Investment Analysis
McGill University
B.A., Political Science, minor in French Language and Literature
2000 – 2004
• Completed sixty-hour intensive French immersion program at
Université du Québec à Chicoutimi, Chicoutimi, Québec, Canada (May 2003) (http://elf.uqac.ca)
Contact Information
Marketing Department (Rm. 224)
Isenberg School of Management
121 Presidents Drive
University of Massachusetts
Amherst, MA 01003
(413) 274-4227 (Google Voice)
AIM: smalrus
Gmail: smalrus
MSN: smalrus
Skype: smalrus
