• Advertising
• Canadian Studies
• European Studies
• Nordic Studies
• Behavioral Decision Making
• International Business
• Marketing
• Brand Loyalty
• International brand expansion
• Consumer Evaluations of Brand Extensions
• Environmental Marketing
• Loyalty
• Social Marketing
• Coffee
• Consumer Behavior
• Corporate Social Responsibility
• Decision And Game Theory
• French Studies
• Green Marketing
• Ecolabel
• Heuristics
• French
• European Studies
• Sustainability

Isenberg SOM: Dept of Marketing:
http://www.isenberg.umass.edu/marketing/

My Umass Twitter Feed:
http://twitter.com/srossmktg

The Smalrus Web Site:
http://www.smalrus.com