The Starbucks Effect

The Myth of Commoditization

... The Myth of Commoditization . Executives, entrepreneurs and investors ... The Myth of
Commoditization . CONTRARIA Page 3. 12 MIT SLOAN MANAGEMENT REVIEW WINTER 2007 ...

Nonlinear pricing in an oligopoly market: The case of specialty coffee

... efficiency under nonlinear pricing.Iestimatethepatternsofallocativedistortionsth
atfollowfromoligopolisticfirmsoffering ... products and in their ... for an additional ...

Theoretical foundations of campaigns

... 1. Title: Theoretical foundations of campaigns. Author: McGuire WJ Source:
In: Rice RE, Paisley WJ, ed. Public communication campaigns. ...

A Generalized Logistic Function with an Application to the Effect of Advertising

... 13]), while other compromise with a suggestion of an ... see, eg, [12].) In an empirical
application of the generalized logistic function, six different ...

EMU: A Simple Guide to the Pros and Cons

Page 1. EMU: A Simple Guide to the Pros and Cons Simon Wren-Lewis 1 University
of Exeter 1 I would like to thank John Maloney for ...

Dimensions and alignments in European Union politics: Cognitive constraints and partisan responses

... Printed in the Netherlands. 69 Dimensions and alignments in European Union
politics: Cognitive constraints and partisan responses ...

The Pareto principle: its use and abuse

... Home > Browse > Article Request. E-mail this page. Article Request: The Pareto
Principle: its Use and Abuse. ... The Pareto Principle: its Use and Abuse. Author(s): ...

Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority

Fortune at the Bottom of the Pyramid: A Mirage

Page 1. Fortune at the Bottom of the Pyramid: A Mirage How the private sector can
help alleviate poverty ... Page 2. 2 Fortune at the Bottom of the Pyramid: A Mirage ...

Globalization, corporate social responsibility and poverty

... Page 3. Globalization, Corporate Social Responsibility and poverty 527 ... Page 5.
Globalization, Corporate Social Responsibility and poverty 529 ...

Brand trust and brand extension acceptance: the relationship

Brand trust and brand extension acceptance: the relationship. The Authors. Jon D.
Reast, Leeds University Business School, Leeds University, Leeds, UK. Abstract ...

Understanding brand equity for successful brand extension

Understanding brand equity for successful brand extension. The Authors. Dennis
A. Pitta, Associate Professor in the Marketing Department ...

Measuring customer-based brand equity

Measuring customer-based brand equity. The Authors. ... A framework for measuring
customer-based brand equity. Customer-based brand. Definition of brand equity. ...

Strategies for leveraging master brands

Halo effects in multiattribute attitude models: an appraisal of some unresolved issues

... by respondents. Halo Effects in Multiattribute Attitude Models: An Appraisal
of Some Unresolved Issues INTRODUCTION Johansson, MacLachlan ...

The importance of halo effects in multi-attribute attitude models

... the multi-attribute model. The Importance of Halo Effects in Multi-Attribute
Attitude Models INTRODUCTION Multi-attribute attitude ...

The role of arousal in the creation and control of the halo effect in attitude models

Page 1. The Role of Arousal in the Creation and Control of the Halo Effect in Attitude
Models Richard P. Bagozzi The University of Michigan ABSTRACT ...

Understanding the" social gifts" of drinking rituals: An alternative framework for PSA developers

Page 1. Understanding the "Social Gifts" of Drinking Rituals: An Alternative Framework
for PSA Developers Debbie Treise, Joyce M. Wolburg, and Cele C. Otnes ...

Determinants of public opinion about AIDS

Page 1. DETERMINANTS OF PUBLIC OPINION ABOUT AIDS HORST STIPP AND DENNIS
KERR ... Page 2. Determinants of Public Opinion About AIDS 99 ...

The Continuing Power of Mass Advertising

... Cambiar idioma Idioma Català Cambiar. | Ayuda. The Continuing Power of Mass Advertising. ...

… message sensation value: Interaction between message sensation value and argument quality on message …

Reaching those at risk: A content-analytic study of AIDS PSAs

... 17, No. 6, 775-791 (1990) DOI: 10.1177/009365029001700604 Reaching those at Risk.
A Content-Analytic Study of AIDS PSAs. Vicki S. Freimuth Sharon Lee Hammond. ...

Does perceived message effectiveness cause persuasion or vice versa? 17 consistent answers

... ORIGINAL ARTICLE. Does Perceived Message Effectiveness Cause Persuasion
or Vice Versa? 17 Consistent Answers. James Price Dillard ...

The effectiveness challenge in issue advertising campaigns

Page 1. THE EFFECTIVENESS CHALLENGE IN ISSUE ADVERTISING CAMPAIGNS Barbara
J. Coe Barbara Coe is currently a Professor of Marketing ...

Media advocacy: A case study of Philip Sokolof's cholesterol awareness campaigns

... VIEWPOINTS AND COMMUNICATIONS RONALD J. ADAMS AND KENNETH M. JENNINGS Media Advocacy:
A Case Study of Philip Sokolof’s Cholesterol Awareness Campaigns ...

Successful principalship: the Swedish case

Successful principalship: the Swedish case. The Authors. Jonas Höög, Department
of Political Science, Centre for Principal Development ...

The perception gap in employee empowerment: a comparative study of banks in Sweden and Britain

The perception gap in employee empowerment: a comparative study of banks
in Sweden and Britain. The Authors. Len Holden, Leicester ...

Linking advertising and brand value

... Science Inc. Linking advertising and brand value. Irene M. Herremans a , 1 ,
John K. Ryans, Jr. b , 1 and Raj Aggarwal c , 1. a Associate ...

… in Value Orientations of Coca Cola Drinkers and House Cola Drinkers: A Cross-National Investigation

Page 1. Differences in Value Orientations of Coca Cola Drinkers and House Cola Drinkers:
A Cross-National Investigation Rune Bjerke Rosemary Polegato ABSTRACT. ...

How Geographic Variation Persists: Comments on ℌConsumer Packaged Goods in the United States: …

... How Geographic Variation Persists: Comments on “Consumer Packaged Goods
in the United States: National Brands, Local Branding” ...

Advertising, competition, and market share instability

Page 1. E. Woodrow Eckard, Jr. University of Colorado at Denver Advertising,
Competition, and Market Share Instability* I. Introduction ...

Strategic incentives of divestitures of competing conglomerates

... Elsevier Science BV All rights reserved. Strategic incentives of divestitures
of competing conglomerates. Guofu Tan a and Lasheng Yuan ...

The pitfalls of niche marketing

... Home > Browse > Article Request. E-mail this page. Article Request: The Pitfalls
of Niche Marketing. ... Title: The Pitfalls of Niche Marketing. Author(s): ...

… through the clutter: Benefits of advertisement originality and familiarity for brand attention and …

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity
for Brand Attention and Memory Rik Pieters * Luk Warlop * Michel Wedel ...

Strategy competence: a study of successful business establishments

Page 1. Strategy competence: a study of successful business establishments
Anders Pehrsson* Växjö University, Sweden This article ...

Niche market strategy for a mature marketplace

Niche market strategy for a mature marketplace. The Authors. Erin D. Parrish,
University of Alabama, Tuscaloosa, Alabama, USA. Nancy ...

Optimal advertising policy under dynamic conditions

... Title : OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS. Corporate Author :
STANFORD UNIV CALIF APPLIED MATHEMATICS AND STATISTICS LABS. ...

Price and advertising as signals of quality when some consumers are informed

... All rights reserved. Price and advertising as signals of quality when some
consumers are informed. Laurent Linnemer Corresponding ...

Brand equity: The halo effect measure

Page 1. Brand equity: the halo effect measure 57 Brand equity: the halo effect measure ...
n = ∑ =1 1() Page 3. Brand equity: the halo effect measure 59 ...

Advertising in a dynamic spatial monopoly

... BV All rights reserved. Interfaces with Other Disciplines. Advertising in
a dynamic spatial monopoly. Luca Lambertini Corresponding ...

AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign

The AT&T settlement: legal summary, economic analysis, and marketing implications

Page 1. Ben M. Enis & E. Thomas Sullivan The AT&T Settlement: Legal Summary,
Economic Analysis, and Marketing Implications A review ...

Advertising, competition and market share instability

Advertising, Competition and Market Share Instability. Author info | Abstract |
Publisher info | Download info | Related research | Statistics. Author Info. ...

Moore's law, competition, and Intel's productivity in the mid-1990s

... Moore's Law, Competition, and Intel's Productivity in the Mid-1i 990s By ANA AIZCORBE*
In the mid-1990s, a pickup in measured pro- ductivity growth for the ...

A need-hierarchy framework for assessing corporate social responsibility

... 6, No. 1, 21-28 A Need-Hierarchy Framework for Assessing Corporate Social
Responsibility FRANK TUZZOLINO Arizona State University Long Island University ...

Corporate social responsibility: a comparison between the United States and the European Union

... Corporate Social Responsibility: A Comparison Between the United ... This has led to
an increased reliance on corporate social responsibility (CSR) reporting. ...

Consumer perceptions of compatibility in cause-related marketing messages

... Consumer perceptions of ... Indeed, image compatibility may be as much a function of
consumer perceptions of the cause as it is knowledge of corporate history. ...

Faut-il communiquer sur la responsabilité sociale? les années 2000: un tournant dans l'entreprise

... | Ayuda. Faut-il communiquer sur la responsabilité sociale? les années
2000: un tournant dans l'entreprise. Autores: Maud Tixier; ...

The perceived role of ethics and social responsibility: a scale development

ABSTRACT. Marketers must first perceive ethics and social responsibility to be
important before their behaviors are likely to become more ethical and reflect
greater social responsibility. However, little research has been conducted  ...